Michael T. Smeltzer
Chad Driver, Daniel Dubois, Steve Green, Joe Howell, Anne Rayner, John Russell, Susan Urmy
Joanne Lamphere Beckham, BA’63, Bonnie Arant Ertelt, BS’81, Suzanne Feinstein, EMBA’01, Kara Furlong, Randy Horick, Brett Israel, Jim Patterson, MLAS’15, Emily Sane, Ryan Underwood, BA’96
M. Eric Johnson, Ralph Owen Dean and Bruce D. Henderson Professor of Strategy
Chief Marketing Officer
Vanderbilt Business magazine is published twice a year by the Owen Graduate School of Management at Vanderbilt University in cooperation with Vanderbilt University News and Communications, 110 21st Ave. S., Suite 802, Nashville, TN 37203. It is produced by Vanderbilt’s Creative Services and Printing Services; University Web Services provides online support.
Editorial offices are at Vanderbilt University News and Communications, PMB 357737, 2301 Vanderbilt Place, Nashville, TN 37240-7737, telephone: (615) 322-4624, fax: (615) 343-7708, email: firstname.lastname@example.org
Please direct alumni inquiries to the Office of Development and Alumni Relations, Owen Graduate School of Management, PMB 407754, 2301 Vanderbilt Place, Nashville, TN 37240-7754, telephone: (615) 322-0815, email: email@example.com
Opinions expressed in Vanderbilt Business are those of the authors and do not necessarily reflect the views of the Owen School or Vanderbilt University. © 2015 Vanderbilt University. All rights reserved. “Vanderbilt” and the Vanderbilt logo are registered trademarks and service marks of Vanderbilt University. In compliance with federal law, including the provisions of Title VII of the Civil Rights Act of 1964, Title IX of the Education Amendment of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, the ADA Amendments Act of 2008, Executive Order 11246, the Uniformed Services Employment and Reemployment Rights Act, as amended, and the Genetic Information Nondiscrimination Act of 2008, Vanderbilt University does not discriminate against individuals on the basis of their race, sex, religion, color, national or ethnic origin, age, disability, military service, or genetic information in its administration of educational policies, programs, or activities; admissions policies; scholarship and loan programs; athletic or other university-administered programs; or employment. In addition, the university does not discriminate against individuals on the basis of their sexual orientation, gender identity, or gender expression consistent with the university’s nondiscrimination policy. Inquiries or complaints should be directed to the Equal Opportunity, Affirmative Action, and Disability Services Department, Baker Building, PMB 401809, 2301 Vanderbilt Place, Nashville, TN 37240-1809. Telephone (615) 322-4705 (V/TDD); Fax (615) 343-4969.