Trueblood, Jennifer, Department of Psychology
Jennifer Trueblood, Ph.D.
Assistant Professor of Psychology
612 Wilson Hall (lab)
532 Wilson Hall (office)
Our lab takes a joint experimental and computational modeling approach to study human judgment, decision-making, and reasoning. We study how people make decisions when faced with multiple, complex alternatives and options involving different risks and rewards. For example, it is well documented that context can influence choices. This type of influence can have both positive and negative consequences. Most of us recognize that a store’s design influences what products we buy, or how much we spend. Our lab uses computational models inspired by work in neuroscience to investigate how we make decisions and how we can improve these decisions.
For more information, please visit the lab website.