Michael Lawson

Associate Professor of the Practice of Managerial Studies
Calhoun Hall 215-J
(615) 343-3569

Key Experiences:

  • Founder & Chairman of 4A Management (A marketing and management firm the specializes in Corporate Consulting, Sports and Entertainment).
  • EVP, Lagardere Unlimited
  • EVP, BEST (Blue Entertainment Sports Television)


  • BS Indiana State University
  • MS University of Louisville
  • Hold certifications in Advanced Negotiation and Crisis and Conflict Management from the University of Notre Dame (Mendoza College of Business)
  • PhD Middle Tennessee State University

Courses Taught at Vanderbilt:

  • Principles of Marketing, MGRL 1200
  • Corporate Strategy, MGRL 3250
  • Negotiation, MGRL 3105

Favorite Quote:

“When you delve deep enough, you find that practically every great fortune and great enterprise in America has sprung from the courage enterprise of some individuals. It was Commodore Vanderbilt’s enterprise in switching first from running a ferryboat to running other ships, and then, when he was well along in years, his enterprise in switching into railroading that created what was to become one of the most notable fortunes in the history of the world.”  — B.C. Forbes

Favorite Business Book(s):

The First 90 Days -Michael Watkins

The Leadership Challenge -James Kouzes and Barry Posner

Making Habits, Breaking Habits – Jeremy Dean

Business Strategy, Marketing and Advertising